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10 Brilliant Advertising Dissertation Topics


Advertising is one sub-section of marketing that has been an exponentially growing discipline in academics since the late 1950s. Colleges and universities realized then that advertising was an integral part of the social atmosphere. It could sway masses as effectively as political speeches and do so for the fraction of the cost. It’s still a fascinating subject that will only grow in the coming years. So here is a list of 10 brilliant advertising dissertation topics for your consideration:

  1. In what ways does advertising affect consumers’ choice of similar products or services? Do you think consumers are generally swayed by great choices in advertising strategies?
  2. How effective are the high-cost commercials that air during large televised sporting events? For example, are Super Bowl ads really that useful in spreading brand awareness?
  3. How as advertising changed over the course of the last twenty years as the internet has become commonplace in most homes? How will it change over the course of the next century?
  4. Can advertising affect the way people choose products that are generally viewed as harmful to one’s health? For example, are ads for alcoholic beverages moral in light of health risks?
  5. In what ways does the internet automatic video advertisements affect the way consumers view the businesses those commercials represent? Is the perception positive or negative?
  6. How much of a company do investment expenses should be spent on advertising? Are there any reasons why small or mid-size business should stay away from high cost adverts?
  7. Can small companies use advertising in creative ways to help expand their services or products? What about capturing the attention of new client bases?
  8. Is it a good investment to run commercials in-between a sporting event’s play or is this wasted money due to the fact that several television viewers stop watching at these times?
  9. As more people stream television shows on demand, how are advertising agencies adjusting to new viewing habits?
  10. Will there ever be a world where there are no commercials? Are there certain service or product industries where this seems more feasible?

These are just a few brilliant ideas for an advertising dissertation project. You can usually develop some great ideas of your own by brainstorming topics that interest you or by seeking some outside help from professionals.